Business
LA28 opens Olympic licensing program to local small businesses
Qualifying Los Angeles County businesses will be able to apply to make and sell locally produced merchandise bearing approved LA28 branding.
LA28 announced Tuesday that its new “Made for Two-Eight” licensing program will open part of the Olympic and Paralympic organizing committee’s merchandise program to small businesses based in Los Angeles County. Applications are scheduled to open October 30 through the Regional Alliance Marketplace for Procurement and remain open through February 2027.
Who can apply: Qualifying small businesses based in Los Angeles County
Application period: October 30, 2026 through February 2027
First licensee: Homeboy Industries, for apparel and accessories
Homeboy Industries named first participant
Homeboy Industries is the program’s first official licensee. Its Homeboy Silkscreen & Embroidery operation will produce apparel and accessories, with proceeds supporting the nonprofit’s job training, counseling and related services.
LA28 says additional selected businesses will receive limited licenses to use approved LA28 intellectual property on locally made products and sell them through approved channels. The licenses are expected to begin roughly one year before the Olympic Games and continue through the Paralympic Games in August 2028.
Official announcement: Read the LA28 release →
Original reporting: Read CBS Los Angeles →